Drum Corps Sponsorship 2023

Ultimate Drill Book asks that you create five (5) pieces of content for the 2023 DCI season. We have provided the following breakdown in an effort to ease your responsibilities, as well as offer clarity surrounding the five posts.

DCI Housing Initiative Post to Facebook & Instagram – Post By: June 5, 2023

• Tag and/or @ mention Ultimate Drill Book in the post
• *Note* All of the assets necessary for this post should have been emailed to you. If you do not believe that you have these files, please let us know! 

Ultimate Drill Book Promotional Product IMAGE – Post By: June 15, 2023

• Tag and/ or @ mention Ultimate Drill Book on all social platforms

Ultimate Drill Book Promotional Product VIDEO – Post By: July 15, 2023

• Add Ultimate Drill Book as a COLLABORATOR on Facebook & Instagram
• *Note* if your organization utilizes a social media scheduling program such as Hootsuite, it will not offer the collaborator function. This post must be made natively through Facebook & Instagram.

Post 4 – Post By: August 1, 2023

• Non-promotional short-format video or reel. Does not need to explicitly involve UDB.
• This piece of content will be delivered to Ultimate Drill Book via a Dropbox link
• See the below “Original Social Media Content” section for further details

Post 5 – Post By: August 15, 2023

• Non-promotional short-format video or reel. Does not need to explicitly involve UDB.
• This piece of content will be delivered to Ultimate Drill Book via a Dropbox link
• See the below “Original Social Media Content” section for further details

Hello! We’re super excited to collaborate with you and cannot wait to see what you create. This section will explain what we are looking for in posts 4 & 5 from the above deliverable breakdown!

Objective:

At Ultimate Drill Book, we value all of the relationships that we have globally across our industry. However, it’s difficult for us to be everywhere at once. That’s where you come in! For posts 4 & 5, our primary objective is for you to create short-form social media content that takes advantage of your unique access, environment, and perspective within the performing arts.

Are you the drum major? Does your spring training housing site have breathtaking mountain views? Does every caption of the drum corps have a fun mascot? Does someone in the trumpet section enjoy making video reviews of every food-truck meal? Are you an oboe player who doubles on baritone over the summers?

We want you to lean in to who you are! It’s our goal to share your unique perspective with the rest of the community!

If there is a creative way to involve the UDB name or product into your idea, that’s fantastic! However, we are NOT looking for you to create a promotion that simply advertises Ultimate Drill Book with posts 4 & 5. If these pieces of content don’t explicitly include anything related to UDB, that is okay!  

Brand Guidelines:

As you start to create, we want to make sure that you understand our philosophy at Ultimate Drill Book!

• At Ultimate Drill Book, we pride ourselves with being on everyone’s “good side”
• Ultimate Drill Book IS inclusive, supportive, positive, and respectful of everyone in the community
• The voice of Ultimate Drill Book IS modern, casual, intelligent, and truthful
• Ultimate Drill Book primarily uses three hastags: #UDB #UDBfamily #cleandrill

Content Idea Examples

• Informal street-style interviews about UDB
• “Build the podium with me”
• Meet the magavoxes
• Preparing for spring training
• “Things that make sense” trend
• Pre-show rituals
• PBJ tutorial
• Food truck food review
• MTV cribs bus tour
• Concession stand review
• Warm up lot vlog
• Section hypes/ mascots