Indoor Sponsorships 2023 – 2024
Ultimate Drill Book asks that you create five (5) pieces of content for the 2023 WGI season. We have provided the following breakdown in an effort to ease your responsibilities, as well as offer clarity surrounding the five posts.
Post 1 – UDB Partnership Announcement – Suggested by December 31, 2023

  • Tag and/or @ mention Ultimate Drill Book in the post
  • *Note* All of the assets necessary for this post should have been emailed to you. If you do not believe that you have these files, please let us know!

Post 2 – Ultimate Drill Book Promotional Product IMAGE – Post By: January 13, 2024

  • Add Ultimate Drill Book as a COLLABORATOR on Facebook & Instagram
  • *Note* if your organization utilizes a social media scheduling program such as Hootsuite, it will not offer the collaborator function. This post must be made natively through Facebook & Instagram.

Post 3 – Ultimate Drill Book Promotional Product VIDEO – Post By: February 17, 2024

  • Add Ultimate Drill Book as a COLLABORATOR on Facebook & Instagram
  • *Note* if your organization utilizes a social media scheduling program such as Hootsuite, it will not offer the collaborator function. This post must be made natively through Facebook & Instagram.

Post 4 – Post By: March 16, 2024

  • Non-promotional short-format video or reel. Does not need to explicitly involve UDB.
  • This piece of content will be delivered to Ultimate Drill Book via a Dropbox link
  • See the below “Original Social Media Content” section for further details

Post 5 – Post By: April 20, 2024

  • Non-promotional short-format video or reel. Does not need to explicitly involve UDB.
  • This piece of content will be delivered to Ultimate Drill Book via a Dropbox link
  • See the below “Original Social Media Content” section for further details

Original Social Media Content Guidelines

Hello! We’re super excited to collaborate with you and cannot wait to see what you create. This section will explain what we are looking for in posts 4 & 5 from the above deliverable breakdown!

Objective:

At Ultimate Drill Book, we value all of the relationships that we have globally across our industry. However, it’s difficult for us to be everywhere at once. That’s where you come in! For posts 4 & 5, our primary objective is for you to create short-form social media content that takes advantage of your unique access, environment, and perspective within the performing arts.

Are you the drum major? Does your spring training housing site have breathtaking mountain views? Does every caption of the drum corps have a fun mascot? Does someone in the trumpet section enjoy making video reviews of every food-truck meal? Are you an oboe player who doubles on baritone over the summers?

We want you to lean in to who you are! It’s our goal to share your unique perspective with the rest of the community!

If there is a creative way to involve the UDB name or product into your idea, that’s fantastic! However, we are NOT looking for you to create a promotion that simply advertises Ultimate Drill Book with posts 4 & 5. If these pieces of content don’t explicitly include anything related to UDB, that is okay!  

Brand Guidelines:

As you start to create, we want to make sure that you understand our philosophy at Ultimate Drill Book!

  • At Ultimate Drill Book, we pride ourselves with being on everyone’s “good side”
  • Ultimate Drill Book IS inclusive, supportive, positive, and respectful of everyone in the community
  • The voice of Ultimate Drill Book IS modern, casual, intelligent, and truthful
  • Ultimate Drill Book primarily uses three hastags: #UDB #UDBfamily #cleandrill

Content Idea Examples

  • Navigate a housing site using UDB
  • ‘This or that’ trend
  • A day in the life with UDB
  • 5 things I can’t live without for DCI
  • Get ready for a show day with me
  • Sneaking UDB into a show
  • Pre-show rituals
  • Coordinate sheet vs UDB skit
  • Challenge video using UDB
  • Asking people how to pronounce UDBapp
  • Unique housing site tour
  • Pets at a rehearsal
  • Informal street-style interviews about UDB
  • “Build the podium with me”
  • Meet the magavoxes
  • Preparing for spring training
  • “Things that make sense” trend
  • Pre-show rituals
  • PBJ tutorial
  • Food truck food review
  • MTV cribs bus tour
  • Concession stand review
  • Warm up lot vlog
  • Section hypes/ mascots

Examples of Posts

Additional Post Ideas
  • Members learning drill with their dotbooks
  • Members learning drill with UDBapp
  • Director view with UDBapp from the box
  • Closeup shot of dotbooks
  • Members with their UDB T-shirts
  • Partnership Annoucement
  • Appreciate Post with UDB Logo