BRANDING AND STYLING GUIDE

What is a Branding Guide?

A branding guide is a comprehensive strategy for cohesive brand execution. 

This guide lays the foundation for every point of brand interaction, from creating consistent visual assets to effective brand storytelling.

Using Our Logo

Please find our downloadable versions of the logo below. 

White vs. Black

The black and white logos will always remian one solid color. The marcher in the D workmark must always be transparent.

The black logo can be shown on a White background or light imagery.

The White full-color logo can be shown on a black background or dark imagery.

Sizing

We’ve optimized our logo for specific sizes. The UDB Logo must be crystal clear and legible, whether it appears on a smartphone or the jumbo screen in an arena.

The minimum height for digital media is 60 dp (60 px).

The minimum height for print is 0.625 inches (15.875 mm).

Logo Misuse

The UDB Logo is a symbol people recognize, so it should never be altered.

SKEW AND TRANSFORM

Do not skew or transform the logo in any way.

COLOR CHANGE

Do not change the color of the logo.

LOGO ALTERATION

Do not alter the logo in any way.

TEXT

Do not add any text near or next to the logo.

CROP

Do not crop out any portion of logo.

Clear Space

Clear space buffers the logo from images, text, or other graphics that compromise its impact and visibility. The more breathing room you give our logo, the greater the impact it can have.

The clear space around the logo must be equal to or greater than the size of the marcher in the icon.

OUR COLORS

BLACK

Hex Code: 000000
CMYK: 74, 71, 64,87
RGB 0,0,0

WHITE

Hex Code: FFFFFF
CMYK: 0,0,0,0
RGB 255,255,255

BLUE

Hex Code: 0094FF
CMYK: 61, 34, 0,0
RGB 0,148,255